Built for the
hard to explain.
the problem
Your idea is solid.
But the market doesn't get it yet.
01→ the story changes every pitch
02→ the product sounds more complex than it is
03→ the category doesn't exist yet
04→ founders are too close to explain it simply
Not because the idea is bad.
But because novelty needs translation.
++addmore is a launch and positioning studio for ambitious startups.
We work where most teams get stuck:
→ turning complex ideas into clear narratives
→ turning narratives into design that clicks
→ turning both into launches people remember
Same team. Same thinking. Shipped together.
Most agencies position around outputs:
→ branding → websites → growth
→ performance → GTM strategy
→ product marketing → positioning
We don't. We operate where it's hardest: the gap
between innovation and understanding.
PMMs, designers, developers, writers,
all under the same roof. Nothing lost in translation.
product marketing foundations
Led by senior product marketers and copywriters, we define the positioning, messaging, and narrative your entire team can align around.
Positioning
01 / 07Define what makes your product different, and why it matters now.
Messaging
02 / 07Turn positioning into language that customers, sales, and investors understand.
Narrative & brand voice
03 / 07Create a repeatable story your entire company can align around.
Naming & architecture
04 / 07Clarify how products, features, and offerings fit together.
Brand & design system
05 / 07Design a system that reinforces clarity and confidence.
Brand & product guidelines
06 / 07Make consistency scalable across teams and channels.
Sales enablement
07 / 07Give sales a story they can reuse, not reinvent.
go-to-market execution
Brought to life by designers, marketers and developers, we turn that foundation into GTM assets that convert.
Website copy, design and development
A site that explains fast, builds trust,
and converts.
Sales & investor decks
Narratives that make complex products
feel obvious.
Campaigns & landing pages
Messaging tested in-market, not just approved internally.
Product, feature & brand launches
From positioning to rollout: your real debut,
done right.
Battlecards & one-pagers
Clear, usable tools for real sales
conversations.
Event & demo materials
Show up credible, consistent, and sharp. Everywhere.
How we work
Most agencies focus on deliverables.
We focus on outcomes.
Short, modular engagements built around your stage, not hours or retainers. Our process is built to adapt to your stage, and move with intent.
So you're not buying time,
you're investing in results.
Our labs
Get your idea to click. Once.
We turn founder intuition, product reality, and market signals into one clear, repeatable story the market actually understands.
You get
→ clear positioning (who it's for, why it wins)
→ messaging sales & marketing can reuse
→ a narrative your whole team aligns on
Outcome
Everyone explains the product the same way: clearly and confidently.
Starting from
€8.5K
Show up sharp when it matters.
We turn your positioning into a credible launch: website, brand system, and go-to-market assets,built together.
You get
→ a website that explains and converts
→ a brand & design system that reinforces trust
→ launch assets to hit the market right
Outcome
A launch presence that makes you look and feel ready to scale.
Depending on scope
€25K to €45K
Find what works and make it repeatable.
We test messaging, audiences, and GTM motions in-market to identify what actually moves the needle.
You get
→ focused experiments around one KPI or segment
→ campaign & landing page iterations
→ clear signals on what to double down on
Outcome
Less guesswork. A GTM motion you can scale.
Starting from
€7.5K
Add-ons
- Branding
- Pitch deck
- Product launch video
- Sales collateral kit
- Event starter kit
Big ideas shouldn't stay internal.
A new product in the pipeline? An internal venture ready to take shape? An innovation waiting to see daylight?
We help established companies and ambitious teams turn what's being built behind the scenes into market-ready products, brands, and launches. From internal ambition to external impact.
You get
→ Positioning and branding for new products, services, and corporate ventures
→ Go-to-market strategies and launch campaigns built to reach the right audiences
→ A dedicated team combining strategy, creative, and execution to bring your project to market
For whom
For startups building things
the market doesn't immediately understand.
From AI infra to climate tech to weird consumer apps, we work with founders whose ideas are ahead of the market, and who need the right people to make them click.
Your idea is technically brilliant
but hard to explain.
The product is ahead of the language.
The market has no mental shortcut yet.
You're entering a market
that doesn't exist yet.
There's no playbook for what you're building. You need to create the category.
You need momentum
before you have certainty.
Fundraising, launch, or expansion: the story needs to land before the proof is in.
Team
Robin
Founder
Noemi
Head of Marketing
Bob
Designer
Ipek
Product Growth Marketer
Jens
Head of Design
Natalia
Product Marketing Manager
Patrice
Operations
Simon
Design Engineer
Diogo
Designer
Shrijaya
Designer
Ready to make your idea click?
The best ideas fail not because they're bad, but because they never fully land.
If that sounds familiar, let's talk.